For Distributors & Stockists

See Your Whole Network at a Glance

A CRM built for distribution — manage hundreds of retailers, track every order and beat, see secondary sales, and hold field staff accountable, all in one system.

The Blind Spots in a Growing Distribution Business

More retailers and more field staff usually means less visibility. These are the gaps.

What Your Distribution CRM Includes

Built around retailers, beats, and secondary sales — the realities of distribution.

Retailer & Outlet Management

Every retailer with their order frequency, scheme eligibility, credit terms, and full history in one organized place.

Order Capture & Tracking

Orders from phone, WhatsApp, and field staff flow into one system and move cleanly from booking to dispatch — none missed.

Field-Staff Accountability

See which outlets each officer covered, orders booked on their beat, and follow-ups pending — visibility without micromanaging.

Secondary Sales Visibility

Dashboards that show what is moving through your retailers, so you can plan stock and spot slowing outlets early.

Scheme & Credit Management

Apply the right scheme and credit terms per retailer automatically, reducing disputes and manual reconciliation.

Follow-up Automation

Automatic reminders for reorder cycles and quiet retailers, so your distribution network keeps moving without constant chasing.

Why Distributors Work With Fruxinfo

We understand field-driven Indian businesses and build systems your team on the ground will actually use.

MSME-First Specialists

We build for Indian small & mid businesses — not Silicon Valley budgets.

Hinglish-Friendly Team

Talk to us the way you talk to your team. No jargon, no English barrier.

AI-Ready by Default

Everything we build is structured so AI can plug in today or tomorrow.

ROI-Backed Approach

We tie every project to business outcomes, not just deliverables.

End-to-End Partner

Strategy, build, training, and optimization — one team, start to finish.

15 Years, 300+ Clients

A decade and a half of shipping real systems for real businesses.

Operations-Heavy Businesses We've Helped

A selection of clients with complex, multi-party operations.

How We Get You Live

  1. 01

    Free Distribution Audit

    We map your retailers, beats, order flow, and where visibility breaks down today.

  2. 02

    CRM Setup for Your Network

    We load retailers, schemes, and credit terms so the system reflects your real operation.

  3. 03

    Data Migration & Field Training

    We bring your retailer data in and train office and field staff in simple language.

  4. 04

    Go Live & Optimize

    We launch, refine field workflows, and add automation as your network grows.

Distribution CRM — Your Questions

How does a distribution CRM help me manage hundreds of retailers?

Every retailer gets a single record with their order history, scheme eligibility, credit terms, and pending follow-ups. Instead of guessing, you can see your whole network at a glance and act on the outlets that need attention.

Can it track my field sales staff and their beats?

Yes. You can see which outlets each officer covered, the orders booked on their beat, and what follow-ups are pending. It gives you accountability and visibility without having to chase your team for updates.

Does it give visibility into secondary sales?

Yes. Dashboards show what is moving through your retailers so you can plan primary dispatch, manage stock, and spot slowing outlets before they become dead accounts — instead of finding out only when stock runs dry.

Can it handle schemes, discounts, and credit terms per retailer?

Yes. The right scheme and credit terms are applied per retailer automatically, which cuts the manual reconciliation and the disputes that come from tracking all of it by hand.

Can field staff book orders on their phone?

Yes. The system works on mobile so field staff can book orders and update outlet visits from the shop itself, and those orders flow straight into your dispatch process without re-entry.

What happens to retailer relationships when a sales officer leaves?

Because every retailer, order, and follow-up lives in the system, the relationships belong to your business. When an officer leaves, their outlets and pending orders stay visible and can be reassigned cleanly.

How long does it take to set up and what does it cost?

Most distribution CRM setups go live in roughly 8 to 12 weeks depending on network size and integrations. Final pricing depends on scope and is shown as [METRIC TO BE FILLED] until we scope your requirement in the free audit.

Ready to Take Control of Your Network?

Book a free 30-minute audit (worth ₹25,000). We'll show you how to get full visibility of retailers, orders, and field staff — no obligation.